Hilfiger Denim - Mens
See below a selection of fashion designs that I designed for Hilfiger Denim, the denim brand of Tommy Hilfiger. The instruction was to create new, powerful, original and innovative t-shirt graphics. Because Hilfiger Denim didn't apply their logo in their graphics, I had to be creative with typography over and over again. It was a challenge to monitor the identity and appearance of Hilfiger Denim. After 14 seasons and designing hundreds of different T-shirt artworks, I can say with pride that this mission is succeeded. Besides T-shirt graphics, I designed all-over prints, trims (such as buttons, zippers, etc.), patches and accessories. For every design I always had to take into account various production implementations of printing techniques (such as water-based screen printing, cracked prints, plasticol prints, puff prints, discharge printing, reverse printing, digital prints) and application techniques (such as twill, canvas, cheesecloth and embroideries).
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Federer_Logo_Tee_Graphic_Design_Process_Sketches_by_Shon_Price.jpg?type=limit&width=1060¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Federer_Logo_Tee_Pink_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Federer_Logo_Tee_Red_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Store_Table_Tee_Graphics_by_Shon_Price.jpg?type=limit&width=1060¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_85_Football_Long_Sleeve_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_American_Flag_Painted_Tee_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Eagle_Tee_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Eagle_Tee_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Federer_College_Logo_Tee_Peacoat_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Federer_College_Logo_Tee_CloseUp_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Typographic_College_Print_Otter_Zipper_Hoody.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_85_Applique_Embroidery_Vest_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_85_Applique_Embroidery_Vest_CloseUp_Graphic_Design_by_Shon_Price.jpg?type=limit&width=1060¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Gas_Oil_Tee_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Gas_Oil_Tee_Graphic_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_AOP_The_Breakfast_Club.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_AOP_The_Breakfast_Club_Hoody_Sketch_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Federer_Logo_Sketch_CloseUp_Graphic_Design_by_Shon_Price.jpg?type=limit&width=1060¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Homer_Typographic_Puzzle_Tee_Sketch_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Homer_Typographic_Puzzle_Tee_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_American_Flag_Tee_Black_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_THD_Monogram_Tee_Sketch_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Logo_Tee_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Logo_Tee_Red_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Logo_Tee_Close_Up_by_Shon_Price.jpg?type=limit&width=1060¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Motor_Cycle_Tee_Graphic_Design_by_Shon_Price.jpg?type=limit&width=1060¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Painted_NYC_85_Tee_Process_Sketch.jpg?type=limit&width=1060¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Painted_NYC_85_Tee_Process_Sketch_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Painted_NYC_85_Tee_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Psychedelic_Tee_Sketch_Process_Graphic_Design_by_Shon_Price.jpg?type=limit&width=1060¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Psychedelic_Tee_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Psychedelic_Tee_CloseUp_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Typography_Blue_Sketch_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_Typography_Blue_Tee_Graphic_Design_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_American_Flag_Cut_Up_Jeans_Tee_Process_by_Shon_Price.jpg?type=limit&width=1060¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_American_Flag_Cut_Up_Jeans_Tee_Black_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)
![](/File/Tommy_Hilfiger_-_Hilfiger_Denim_American_Flag_Cut_Up_Jeans_Tee_Grey_by_Shon_Price.jpg?type=limit&width=530¶meter=width&quality=High&colormode=Rgb&host=)